Keywords

Assignment 3 - Keywords

I wanted to find out the top five keywords I have on my blog. So after using a keyword analyzing tool (http://tools.seobook.com/general/keyword-density/) I was able to find out the top five keywords on my blog.

The top five keywords found on my blog are as follows:

1. Blog - appears 45 times in my blog and has a density within my blog of 3.40%
2. Word - appears 43 times in my blog and has a density within my blog of 3.25%
3. Post - appears 43 times in my blog and has a density within my blog of 3.25%
4. Content appears 37 times in my blog and has a density within my blog of 2.79%
5. Wordpress appears 32 times in my blog and has as density within my blog 2.42%

Upon looking at the keywords I am not surprised by the results I got. It only makes sense “blog” would appear so many times but I was hoping that the keyword “social” would have shown higher up in the list. I am glad that “content” appeared in my top five results. I really liked the tool and I found it worked well and was simple to use. All in all it did a fantastic job.

After getting all my keywords I went to https://adwords.google.com/select/TrafficEstimatorSandbox and entered my top five keywords, I then selected the all the countries as my best market and added a budget of $20. For the keywords on my blog I ended up with the receiving the data and getting these results:

After inspecting my results my estimated average CPC (Cost per Click) on each of my keywords was as follows:

1. Blog - $1.46 - $2.19

2. Content - $1.76 - $2.64

3. Post - $0.84 - $1.26

4. Word - $0.68 - $0.92

5. Wordpress - $0.68 - $0.89

Based on the results and having a $20 budget per day the estimated clicks per day for each keyword are as follows:

1. Blog – 2-3 (clicks)

2. Content – 0-1 (clicks)

3. Post - 4-7 (clicks)

4. Word – 3-5 (clicks)

5. Wordpress – 0-1 (clicks)

If each of the keywords above were clicked 22 times per month it would result in total cost and a budget of approximately $177.11.

1. Blog - $2.19 X 22 = $48.18

2. Content - $2.64 X 22 = $58.08

3. Post - $0.84 X 22 = $27.72

4. Word - $0.92 X 22 = $20.24

5. Wordpress - $0.89 X 22 = $22.89

Total: $177.11

If I changed by Cost per Click (CPC) to $1.50 my Adword rankings would affect my results by making the estimated cost per day lower, raise the cost per click and the estimated click per day will increase.

To advertise this blog further using Adwords I would continue to use all of the top five keywords that I have discovered (blog, content, post, word, Wordpress) to get more leads. To get the traffic going to this blog and to get the page hits building I would have to invest some sort of monthly budget. It would depend if I was serious about the blog but I would probably be able to put aside around $200 for a monthly budget. This would increase my leads enough to get the site receiving a decent number of clicks per day which is equal to leads.